摘要： With the tremendous growth of business data in terms of volume, size, and complexity, it is imperative that global enterprises develop a strong Data Strategy to address their core business needs. However, a realistic Data Strategy has to incorporate a clear road map with milestones, so that strategy documents do not end up as digital assets with no real value. The 5 Essential Components of a Data Strategy depicts the tale of an organization’s Data Strategy development that met with surprising success.
摘要： Let’s level-set: Data privacy regulations like the GDPR and CCPA are the tip of the iceberg, and enterprises need to start addressing privacy compliance and its related challenges immediately. Wait – don’t click away from this article. I promise it won’t be beating the dead horse of regulatory compliance.
摘要： Applying data efficiently can mean the difference between success and failure for a business in today’s competitive environment. But before you can even consider issues such as choosing the right deployment model, you need the backing of your employees when it comes to your organization’s Data Strategy.
摘要： Navigating the world of cryptocurrencies can be nightmarish at the best of times. New coins and tokens are continually emerging, and volatility means that digital assets can be flying high one day and crashing the next.
摘要： Snapchat recently announced upgrades to its ad strategy with the incorporation of an artificial intelligence platform known as “goal-based bidding,” which allows advertisers on Snapchat to target their messages more effectively. And by allowing users to swipe ads and dive deeper into the journey, it increases the potential for more consistent and continued consumer engagement.
摘要： Cerulli Associates' latest report, European Marketing and Sales Organizations 2019: Harnessing Technology to Win Business, shows that the role of asset managers’ marketing function is evolving from execution to strategic direction. Several marketing managers told Cerulli that their teams are becoming increasingly important to their firms. Most of the managers Cerulli interviewed reported that their marketing team headcount has increased over the past 12 months—and that they expect this to continue.
摘要： Big data is playing a very important role in the future of branding. Last year, Samantha Bhargav wrote a great article on ways big datacan help with branding strategies. There are a number of benefits, as Bhargav points out. One of the biggest is customer-centric marketing.