How big data aids digital transformation

摘要： Is your organization making the most of big data's power to reveal digital transformation opportunities?

The term "big data" first emerged fifteen years ago to put a name to the increasingly large, diverse, and complex volumes of data that could not be easily managed by traditional data management practices. In recent years, as digital transformation picked up steam, big data has emerged as a primary fuel for the journey.

“The ability to analyze vast amounts of structured and unstructured data to gain insights, often in real time, is what underpins most digital transformation efforts, as the insight derived through big data analytics is used to drive digitization and automation of workflows,” says Rahul Singh, managing director of IT and business services transformation advisory firm Pace Harmon.

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