AI Leads to New Complications and Opportunities in PPC Marketing

摘要： Leading digital advertising platforms such as Google and Microsoft Advertising have been at the forefront of technological innovation for years. They have invested heavily in artificial intelligence technology to improve the performance of PPC marketing campaigns.

▲圖片標題(來源：Shutterstock Licensed Photo - By Blue Planet Studio )

Artificial intelligence has drastically shaped the future of PPC marketing. A growing body of research shows that the benefits of using AI can be remarkable. When this technology is utilized properly, it can increase the productivity of PPC marketing by 40% and increase profitability by 38% in the fairly near future.

There are a number of new AI technologies that are transforming PPC marketing. Advertising networks are using new features like remarketing to help boost engagement. There are also a lot of content generation and split testing tools that have their own machine learning algorithms built into the framework.

Before you can appreciate the benefits of utilizing AI with PPC marketing, you should get a brief understanding of the technology behind it.

Steven Pitchford, the founder and owner of SRP Digital Marketing shared some great insights on the intersection of AI and PPC marketing.

“PPC marketing has undergone a momentous revolution since the dawn of the century and AI technology has been one of the most significant factors. Experienced marketers must continue to adapt to new changes wrought by advances in AI and update their PPC campaigns accordingly,” Pitchford states.

How is AI Changing PPC Marketing?

Artificial intelligence was created with the objective of simulating intelligent machines that develop human-like capabilities. This may sound like a concept out of a science fiction novel, but it is increasingly becoming a reality that shapes countless industries. For this reason, its use is widespread and has begun to be integrated in many sectors such as advertising and marketing. PPC marketing, in particular, can benefit a lot from AI.

In this context, it is essential for online marketing and advertising professionals to adapt to this new technology. It is not enough just to create attractive content. It is also important that the experience is pleasant and memorable to the customer. Do you want to know more about advertising and artificial intelligence? Keep reading to learn more!

A Quick Primer on Artificial Intelligence in Digital Advertising

The applications of artificial intelligence in advertising are numerous and highly effective. Therefore, it is possible to develop an ad that engages with the user at the right time with branded content through a targeted placement meant to drive conversions. Experts in digital advertising understand that leveraging artificial intelligence in marketing campaigns increases performance and leads to a higher ROI.

How are these results achieved? The benefits are realized by personalizing advertising content and placements to present it to the consumer in an individualized way. For example, you can boost engagements and conversions by showing the user an image that is highly attractive to them personally. As a result, engagements and conversions will be a lot higher when you use data-driven PPC marketing.

In this sense, artificial intelligence in advertising is a very effective and powerful marketing technology. Both content and targeting will be seamlessly implemented to try to be fully customized to individual expectations, needs and tastes. This is achieved through the application of predictive algorithms that anticipate what the user’s behavior and demands will be.

The biggest benefits of artificial intelligence in PPC marketing

The development and scope of artificial intelligence in companies is key to generating impact. Therefore, it analyzes users’ tastes in order to target them with personalized messages. The advantages of this method in digital strategy is practically guaranteed. Here are some of the core benefits of using AI in PPC marketing:

1. Data analysis. You can benefit by interpreting actionable data from user engagements. This analysis is much deeper when you have access to sophisticated AI algorithms with sophisticated data mining capabilities, so you can get data on how to improve results.

2. Personalized content. You can create content that is focused on the consumer’s interests, which means that the higher level of intent will lead to a greater economic benefit for the advertiser.

3. Improved customer service. That comes in the form of chatbots and allows the user to get a response at any time.

4. Automated campaigns. Automated campaign strategies work great when you are using PPC in conjunction with newsletter and email marketing. These strategies focus on your latest purchases and show you related results that may fit your tastes.

5. Improves productivity. Since it reduces the time spent on some tasks avoiding also the cost that this would mean for the company if it had to have a human team.

These are profound reasons to consider using AI in PPC marketing.

轉貼自： SmartDataCollective

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