Digital transformation: How to keep moving in tough times

摘要： Against budget pressure, are you turning what you did during the pandemic into agile habits for the long term?...

Whether because of a global health crisis or an economic shock, moments like the current one challenge digital transformation leaders to keep at least their most important initiatives alive — particularly those that hold out the promise of a relatively near-term payoff.

“It depends on how much you stumble,” says Martin Mocker, one of the co-authors of Designed for Digital from MIT Press, a professor of information systems at ESB Business School in Germany and a research affiliate of the MIT Sloan School of Management. “If you took a hit, you may not be able to spend the amount of money on digital that you did the year before.” The question is whether the transformation budget really has to drop to zero. “If your situation is really about survival, I guess you should focus on that,” he says.

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